By Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world’s biggest industry show in Las Vegas high-end jets are luring buyers with their streamlined shapes, luxurious cabins - and significantly, their usage of alternative fuels.

Fuel producers and jetmakers are keen to display unique types of air travel fuel considered less harmful to the environment, from utilized cooking oil to the noticeably less attractive meat waste.

Business jet operators, like airlines, have actually bowed to environmental pressure on aviation and dedicated to cutting in half carbon emissions by 2050 compared to 2005.

Their hope is that adopting renewable fuel to curb emissions might make company jets more attractive to environmentally mindful purchasers - specifically corporations facing concerns over sustainability from investors or green project groups.

The schedule of less contaminating personal jets could likewise spare the abundant and popular the negative publicity experienced by Britain’s Prince Harry and his better half Meghan over a current private jet journey to southern France.

Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.

The most recent waste-based fuels include “fats, grease and oils that are byproducts of the food market,” stated Bryan Sherbacow, primary industrial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.

“All of our product is inedible.”

A few of the other 79 aircraft on display screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of total annual carbon emissions globally, but can release, usually, up to 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter company Victor.

Prince Harry has actually protected his occasional usage of private jets to ensure his family’s safety, and has actually said that on the uncommon events he does not fly commercially he offsets his emissions.

But planemakers state events such as the furore over his travel plan have actually added fresh difficulties for a market currently making every effort to justify its contribution to cutting business expenses.

“Incidents of flight shaming involving using private jets are unfortunate when you consider that our market has actually delivered fuel efficiency enhancements of 40% over the previous 40 years,” stated Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel use will assist the industry make inroads with corporations and wealthy buyers. According to market data, billionaires only have a 19% organization jet ownership rate.

But even an image transformation - with jets sporting sticker labels like “this airplane flies on sustainable fuels” and organisers adding alternative fuel pumps for visiting planes - is not likely to satisfy all critics at the Oct 22-24 high-end jet occasion.

Environmentalists and some analysts remain hesitant that biojetfuels, generally blended 50-50 with kerosene, will make a considerable effect on public perceptions about luxury travel.

“No quantity of jatropha curcas or Brazil-nut fuel can make organization jets look eco-friendly,” stated air travel expert Richard Aboulafia.

Demand from business jet operators for eco-friendly fuels now far surpasses supply and their interest could drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production approximately 150 million gallons by 2022.

Corporate charter business and specialists are likewise seeing more interest from clients who wish to purchase carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a business jet usage research study his business recently finished for a Fortune 500 company.

“At the end of the day, I think that cost, cost per hour, variety, speed and performance, that’s still the (sales) driver. But I believe individuals are becoming more knowledgeable about the sustainability of operations and how it impacts the world.” (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)