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William Hill punters bank on table tennis in sports betting lull

15 May 2020

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William Hill says its punters have been wagering on table tennis since the coronavirus pandemic put paid to a lot of standard sporting occasions.

The bookmaker stated the sport became part of its offer of “alternative products” for bettors throughout the lockdown.
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Other chances for wagers consist of football in emerging market countries not yet as severely affected by the infection.

Looking ahead, the firm stated German football and French horseracing were its finest potential earners.

Germany’s Bundesliga is beginning fixtures again behind closed doors this weekend, while racecourses had actually already resumed activities in France.

“While this is clearly a progressing situation, there are positive signs that some sports betting organisations are thinking about the resumption of live sports betting behind closed doors as early as this summer,” William Hill said.

Revenues down

Countries where football has actually not been suspended include Belarus, which has actually seen its Premier League draw in a new worldwide following as a result.

The statement came as William Hill revealed a trading update covering the 17 weeks to 28 April.

It said that in the duration to 10 March, before coronavirus curbs started to bite, its performance was “robust”, although group revenues were down 5% year-on-year.

From 11 March onwards, nevertheless, its earnings fell 57%, because of the lack of live sports betting content.

William Hill said its sports betting shops were closed in the UK and US. UK retail staff have been furloughed and the bookmaker is topping up their earnings to make sure they get 100% of their salaries.

Drive-thru gaming

As it seeks to broaden its US operations, William Hill has actually needed to discover innovative ways to get round restrictions on sports betting in specific states.
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In Nevada, people who want to position bets using cellphone apps need to sign up in person for the service at a sports betting shop before being enabled to use the app.

Since those centers are currently closed, William Hill has actually set up temporary drive-thru services at a number of places in Nevada.

Would-be punters need to download the app before heading for the drive-thru. To complete the registration procedure, they to submit a photo of their state ID card and take a selfie with the app.

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